In a nutshell.
I have spent over 9 years designing and implementing e-commerce strategies for multinational and start-ups. I have worked with dozens of fast growing consumer product brands and generated millions in new revenues on Direct-to-Consumer (D2C) and Marketplaces.
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Cru Kafe
Created and implemented their online acquisition strategy across D2C, Marketplaces and PPC channels from 2017 to 2019.
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Here we FLO
Full review and optimisation of Amazon catalogue. Management of Amazon P&L, Ad campaigns and promotions. Sales x 4 in 12 months.
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Teapigs
Consulting mission that led to e-commerce team overperforming vs. their yearly target in 2019.
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Kit & Kin
Management of Amazon EU-wide channel since 2019. Includes marketing strategy, logistics, promotions and full ownership of P&L.
Clients
Passion Projects
In addition to my work in e-commerce, I have also launched and participated in several projects linked to entrepreneurship and the creative industries. Here are a 3 highlights of things I have been working on.
Creative Events
In 2017 I co-created Creative Jungl, a community of entrepreneurs interested in the intersection of business and creativity. Our latest events gathered up to 120 attendants and featured famous guest speakers such as Alex Ikonn, Niki Mahon and John Quilter.
Business Podcast
In 2019, I started the podcast E-commerce Unboxed with the aim to help entrepreneurs and small businesses navigate the challenges of e-commerce and digital marketing. Since its creation, the podcast has reached more than 3,000 listeners.
Public Speaking
I regularly give guest talks about e-commerce, entrepreneurship and the creative industries for events or podcasts. Previous talks include Bread & Jam festival, the White label Expo or the Copy Club. If you would like to discuss a guest talk please reach out directly.
What People Say
“Florent has successfully launched and scaled our Amazon business with great expertise. Very professional in his approach and reporting. A valued member of the team. I would certainly recommend his services”
Chris Money, CEO @Kit&Kin
“Receiving Florent’s expert insights was time very well spent. His methodical delivery, technical knowledge and commercial mindset are presented with integrity, enthusiasm and generosity”
Emma Rose, Brand Strategist
“Florent always found time to aid my own personal development, acting as a fantastic mentor in the first stages of my career at Amazon. He was a pleasure to work for, with excellent management skills”